Smart Home clearly stands out, ranking as the highest Internet of Things application on all measured channels. quite 60,000 people currently look for the term “Smart Home” monthly. this is often not a surprise. The IoT Analytics company database for Smart Home includes 256 companies and startups. More companies are active in smart homes than the other application within the field of IoT. the entire amount of funding for Smart Home startups currently exceeds $2.5bn. This list includes prominent startup names like Nest or AlertMe also as a variety of multinational corporations like Philips, Haier, or Belkin.
Wearables remain a hot topic too. As consumers await the discharge of Apple’s new smartwatch in April 2015, there are many other wearable innovations to be excited about: just like the Sony Smart B Trainer, the Myo gesture control, or the LookSee bracelet. Of all the IoT startups, wearables maker Jawbone is perhaps the one with the most important funding so far. It stands at quite half a billion dollars!
The smart city spans a good sort of use cases, from traffic management to water distribution, to waste management, urban security, and environmental monitoring. Its popularity is fueled by the very fact that a lot of Smart City solutions promise to alleviate the real pains of individuals living in cities lately. IoT solutions within the area of Smart City solve traffic jam problems, reduce noise and pollution, and help make cities safer.
Smart grids are a special one. A future smart grid promises to use information about the behaviors of electricity suppliers and consumers in an automatic fashion to enhance the efficiency, reliability, and economics of electricity. 41,000 monthly Google searches highlight the concept’s popularity. However, the shortage of tweets (Just 100 per month) shows that folks don’t have much to mention about it.
The industrial internet is additionally one of the special Internet of Things applications. While many market pieces of research like Gartner or Cisco see the economic internet because of the IoT concept with the very best overall potential, its popularity currently doesn’t reach the masses like smart homes or wearables do. the economic internet, however, features a lot going for it. the economic internet gets the most important push of individuals on Twitter (~1,700 tweets per month) compared to other non-consumer-oriented IoT concepts.
The connected car is rising slowly. due to the very fact that the event cycles within the automotive industry typically take 2-4 years, we haven’t seen much buzz around the connected car yet. But it seems we are becoming there. Most large automakers also as some brave startups are performing on connected car solutions. And if the BMWs and Fords of this world don’t present subsequent generation internet-connected cars soon, other well-known giants will: Google, Microsoft, and Apple have all announced connected car platforms.
Connected Health (Digital health/Telehealth/Telemedicine)
Connected health remains the sleeping giant of the web of Things applications. The concept of a connected health care system and smart medical devices bears enormous potential (see our analysis of market segments), not only for companies also for the well-being of individuals generally. Yet, Connected Health has not reached the masses yet. Prominent use cases and large-scale startup successes are still to be seen. Might 2015 bring the breakthrough?
Proximity-based advertising as a subset of smart retail is beginning to begin. But the recognition ranking shows that it’s still a distinct segment. One LinkedIn post per month is nothing compared to 430 for a smart home.
Smart supply chain
Supply chains are getting smarter for a few years already. Solutions for tracking goods while they’re on the road, or getting suppliers to exchange inventory information are on the marketplace for years. So while it’s perfectly logical that the subject will get a replacement push with the web of Things, it seems that thus far its popularity remains limited.
Smart farming is an often overlooked business-case for the web of Things because it doesn’t really fit into the well-known categories like health, mobility, or industrial. However, thanks to the remoteness of farming operations and therefore the sizable amount of livestock that would be monitored the web of Things could revolutionize the way farmers work. But this concept has not yet reached large-scale attention. Nevertheless, one among the web of Things applications that ought to not be underestimated. Smart farming will become an important application field within the predominantly agricultural-product exporting countries.